BeForever was the rebranding of the Historical line of American Girl, relaunched and released by American Girl in 2014.
The Historical Characters at the BeForever relaunch.
The rebranding was done to refresh the line and make the historical characters relevant to a new generation of the target audience. Methods include tying the characters to the ways that girls have remained the same through history and had the same feelings and ideas, and to market the characters as companions or friends to the target audience instead of tied solely to their own personal eras.
I love the historical dolls. Their stories are so interesting. The also have an amazing collection of accessories, outfits, furniture and other things from their time periods.
I have two BeForever dolls:
Nanea Mitchell - 1941. Representing the WWII era from the Pearl Harbor bombing and America's official entry into the war. Nanea's Collection
Rebecca Rubin - representing early 20th Century immigration to America from Eastern Europe and events leading to World War I. Rebecca's Collection
"At its heart, our BeForever line is about building a bridge of understanding, helping girls today see the interconnectedness—the feelings, experiences, hopes, and dreams—that exists between themselves and girls from long ago," says Katy Dickson, president of American Girl.
"At its heart, our BeForever line is about building a bridge of understanding, helping girls today see the interconnectedness—the feelings, experiences, hopes, and dreams—that exists between themselves and girls from long ago," says Katy Dickson, president of American Girl.
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